Done Deal

Offline Hustle to Marketplace: The Design Story Behind Done Deal’s $1M Success

Fintech
Acquisitions
Brand Identity
Business Transactions
Content Design
Product Design
Website Dev

In the high-stakes world of business acquisitions, deals have traditionally hinged on personal connections, manual processes, and endless back-and-forth communications. This case study reveals how strategic design transformed Done Deal from an offline, relationship-dependent operation into a streamlined digital marketplace that secured $1M in funding.

When Done Deal approached us, they had already validated their concept through manual deal facilitation but faced a critical inflection point: how to scale beyond the constraints of human bandwidth while maintaining the trust and verification essential to high-value transactions. Through a design-centered approach that balanced automation with trust-building, we helped create a platform where technology amplifies rather than replaces the human elements that make deals successful.

What follows is the story of how thoughtful product design, bold branding, and cohesive digital touchpoints transformed a proven business model into a scalable tech platform—demonstrating that in the complex world of acquisitions, well-executed design isn't just about aesthetics, but about creating the confidence and clarity necessary to close multimillion-dollar deals.

Outcomes

We helped Done Deal evolve from a high-touch offline model to a fully scalable digital platform. Our strategic design execution not only positioned Done Deal as a category-defining player in the acquisitions space but also played a pivotal role in securing $1M in funding.

Key Achievements
  • Designed a minimum viable product (MVP) that eliminated manual inefficiencies and made deal-making seamless
  • Built a dynamic brand identity featuring 3D assets that reinforced trust, exclusivity, and innovation
  • Engineered a structured user journey, ensuring smooth navigation from deal discovery to closure
Image

What is

Done Deal

Done Deal is a tech-driven acquisitions platform that connects verified companies with strategic investors, streamlining business deals through data-backed matchmaking. Traditional acquisitions are slow, manual, and inefficient—Done Deal redefines the process by automating discovery, due diligence, and negotiations. With built-in anonymity controls, expert diligence support, and investor verification, startups and buyers can engage meaningfully and close deals with confidence.

Engagement

Engagement Model

One-off project – A focused partnership to guide Done Deal from concept to execution.

Service Requested

  • Product Design
  • Website Development
  • Identity & Branding
  • Marketing Collaterals

Engagement Stage

We were brought in at the idea stage, tasked with building a scalable digital product and establishing a strong brand presence.

Design Maturity of the Founder

Familiarity with Design Concepts – 5/5

The founders had a strong product vision, actively contributed ideas, and provided references, making collaboration seamless.

Readiness for Outsourcing – 5/5

With a well-defined roadmap and execution mindset, Done Deal knew how to leverage external teams effectively.

Team Composition

Second-time founders – One had scaled and exited a marketing agency, while the other brought deep finance expertise

The Challenge

The Challenge

Done Deal had developed a proof of concept and successfully prototyped its model offline but needed a robust platform to scale. The challenge was to automate the deal-making process, reduce reliance on manual interactions, and create an intuitive experience for both startups and investors.

  • Scaling an Offline Model – Transforming a manual, relationship-driven process into a self-sufficient, tech-first platform
  • Building Trust & Verification – Ensuring only high-quality, verified investors and founders engage on the platform
  • Seamless Cross-Team Execution – Collaborating with another agency to align brand strategy and execution

Our Approach

1. Building a Digital-First Product

We designed an MVP that replaced the manual back-and-forth with an automated deal-matching system, integrating:

  • Discovery & Matching Tools – Connecting startups with verified investors
  • Anonymity Controls – Giving sellers control over when their identity is disclosed
  • End-to-End Deal Tracking – Enabling seamless progression from discovery to closure

2. Crafting a Bold Brand Identity

We built a high-trust identity system with 3D assets, positioning Done Deal as a modern acquisitions player. The visual language emphasized:

  • Exclusivity & Security – Reinforcing trust and confidentiality in every interaction
  • Seamless Experience – Creating a brand that felt professional yet approachable, bridging finance and technology

3. Creating a Cohesive Digital Presence

We designed the website, marketing collaterals, and brand materials to align with Done Deal’s high-value positioning. Every touchpoint—from the platform UI to marketing assets—was crafted to communicate credibility, efficiency, and trust.

What They Had to Say

Designing Scalable Solutions Together

Done Deal needed more than just a platform—it needed a brand and product that could stand out, build trust, and drive high-value transactions. We helped bring that vision to life.

If you’re looking to build a digital-first business, let’s talk. 🚀

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