Most platforms flatten the creator-fan dynamic into a numbers game—likes, follows, fleeting engagement. But what if the design made it feel like stepping into a secret world? One where creators had control, fans felt like insiders, and the algorithm wasn’t in charge?
Our branding process helped Backstage establish an identity that reflected its rebellious, exclusive, and creator-first ethos. By developing a distinct visual language, we ensured that the brand resonated with both creators and their fans, positioning Backstage as a platform built for true creative independence.
Backstage is a platform to help creators build sustainable businesses by engaging, growing, and monetizing their fanbases. It provides a modern alternative to traditional fan engagement platforms by allowing creators to connect directly with their audience, free from algorithmic constraints. Through exclusive content, behind-the-scenes access, and in-app Creator Coins,
Backstage empowers creators to cultivate deep loyalty and interaction within their communities.
One-off project – A focused partnership to craft a bold and recognisable brand identity
They approached us at the idea stage, looking to build their brand identity from scratch.
The founders, while experienced business operators, had limited exposure to branding and required guidance throughout the process.
They understood the need for design experts to execute their vision and were fully open to collaboration.
Second-time founders – Experienced business operators from Bangalore & the U.S. with coding backgrounds
While the Backstage founders had a clear vision for their brand positioning and strategy, they lacked familiarity with brand identity and its applications. Our challenge was to take their positioning and bring it to life through a structured, design-first approach. However, this process was complicated by misaligned stakeholders, shifting inputs, and the need to balance branding across both creators and fans.
To ensure the brand captured the right creative energy, we explored three distinct design directions:
Through extensive exploration and iteration, the final brand identity was crafted by merging creative and rebellious design elements to best reflect Backstage’s intended image.
When new stakeholders joined mid-project, it created misalignment in the brand direction. We flagged these inconsistencies and helped realign the team on a unified vision, though it came at the cost of time and resources. This experience underscored the importance of involving all key stakeholders from day one.
Since we weren’t involved in product or web design, we ensured that Backstage’s branding could be seamlessly implemented by other teams. This included:
Branding isn’t just about aesthetics—it’s about creating an identity that resonates with the right audience. Backstage needed a brand that felt exclusive, rebellious, and deeply creator-first, and we helped bring that vision to life.
If you’re building a brand that needs to cut through the noise, let’s talk. 🚀
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